{"id":1887,"date":"2016-01-05T11:17:04","date_gmt":"2016-01-05T09:17:04","guid":{"rendered":"http:\/\/grafikegitimkursu.com\/?p=1887"},"modified":"2019-11-23T16:23:23","modified_gmt":"2019-11-23T13:23:23","slug":"tasarimda-musteriyi-anlamanin-onemi-ve-formulu","status":"publish","type":"post","link":"https:\/\/www.grafikegitimkursu.com\/?p=1887","title":{"rendered":"Tasar\u0131mda, M\u00fc\u015fteriyi Anlaman\u0131n \u00d6nemi ve Form\u00fcl\u00fc ?"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn profesyonel tasar\u0131mc\u0131lar\u0131n\u0131n izledi\u011fi yol haritas\u0131n\u0131n s\u0131rlar\u0131ndan birini payla\u015fmak istedim, profesyonellerin izinden gitmek isteyenler i\u00e7in haz\u0131rlad\u0131\u011f\u0131m bu makaleyi mutlaka okuman\u0131z\u0131 \u00f6neriyorum.
\nBa\u015flayal\u0131m o zaman;
\nTasar\u0131mc\u0131lar\u0131n neredeyse bir \u00e7o\u011fu m\u00fc\u015fteriden gelen ilk bilgileri toplaman\u0131n i\u015fin en \u00f6nemli a\u015famas\u0131 oldu\u011fu konusunda birle\u015firler. \u0130ster y\u00fcz y\u00fcze yap\u0131lan g\u00f6r\u00fc\u015fme olsun, ister doldurulan bir soru-cevap formu. \u0130lk a\u015famada yapman\u0131z gereken \u015fey bir tasar\u0131m brifi olu\u015fturmakt\u0131r.<\/p>\n

Peki bu nas\u0131l bir \u015fey olmal\u0131d\u0131r? Merak etmeyin, ben sizin i\u00e7in bir tane \u00f6rnek olu\u015fturdum bunu geli\u015ftirmek geni\u015fletmek de size kalm\u0131\u015f… Ama \u00f6ncesinde m\u00fc\u015fterinize g\u00fcven telkin etmelisiniz! Nas\u0131l m\u0131? \u0130\u015fte \u00f6rne\u011fi ; De\u011ferli m\u00fc\u015fterimiz; firman\u0131z\u0131, \u00fcr\u00fcnlerinizi ve hizmetlerinizi m\u00fc\u015fterilerinize ula\u015ft\u0131rmak istedi\u011finizde, iyi bir \u00e7\u00f6z\u00fcm orta\u011f\u0131na ihtiyac\u0131n\u0131z vard\u0131r. Size en etkili \u00e7\u00f6z\u00fcm\u00fc getirebilmek ve\u00a0 sizin de\u011ferli zaman\u0131n\u0131z\u0131 tasaruflu kullanabilmek i\u00e7in, en \u00f6nemlisi de bu projede siz olarak d\u00fc\u015f\u00fcnerek siz olarak g\u00f6rebilmek ad\u0131na; l\u00fctfen bu forumda istenen cevaplar\u0131 kendinizi iyi hissetti\u011finiz bir anda projenize odakland\u0131\u011f\u0131n\u0131z ve de motivasyonunuzun y\u00fcksek oldu\u011fu bir zaman olu\u015fturup gerekli bilgileri yeterlilikle vermeye \u00e7al\u0131\u015f\u0131n. Unutmamal\u0131s\u0131n\u0131z ki bu verece\u011finiz bilgiler \u0131\u015f\u0131\u011f\u0131nda; sizi, siz olarak alg\u0131lay\u0131p,\u00a0 sizin yerinize ge\u00e7ip,\u00a0 sizin ad\u0131n\u0131za en iyiyi,\u00a0 en yeni fikirlerle\u00a0 tasarlamaya ba\u015flayaca\u011f\u0131m. Bu g\u00fcven c\u00fcmleleriyle m\u00fc\u015fteriniz size itimat kap\u0131lar\u0131n\u0131 ard\u0131na kadar a\u00e7acakt\u0131r. Kap\u0131 a\u00e7\u0131ld\u0131\u011f\u0131na g\u00f6re i\u00e7eri girebilirsiniz.<\/p>\n

\"icerik-pazarlama-stratejiniz-icin-5-ipucu\"<\/a><\/p>\n

\u0130\u015finizi kolayla\u015ft\u0131rmak ad\u0131na a\u015fa\u011f\u0131daki ilk ipu\u00e7lar\u0131n\u0131 m\u00fc\u015fterinizden mutlaka almaya \u00e7al\u0131\u015f\u0131n!<\/strong><\/p>\n

* M\u00fc\u015fterinizin rakipleri kim? veya\u00a0 rekabet edilen \u00fcr\u00fcnleri de (di\u011fer rakip markalar\u0131) inceleyin, iyi izleyin.<\/p>\n

* Tam olarak kime, hangi kesime hitap ediyor? iyi belirleyin (Birincil Hedef Kitle).<\/p>\n

* Sizden alaca\u011f\u0131 tasar\u0131msal hizmetle, nas\u0131l bir ba\u015far\u0131 hedefliyor? anlamaya \u00e7al\u0131\u015f\u0131n!<\/p>\n

* Hedef kitlesi M\u00fc\u015fterinizin \u00fcr\u00fcn\u00fcn\u00fc \/ hizmetini neden als\u0131n? (Kendinizi kitlenin yerine koymaya \u00e7al\u0131\u015f\u0131n!).<\/p>\n

* M\u00fc\u015fteriniz, bir ya\u015fam bi\u00e7imi sunabiliyor mu? (\u0130leti\u015fim \/ Tan\u0131t\u0131m\u2019la); kendisini \u00fcr\u00fcn\u00fcyle \/ hizmetiyle nas\u0131l \u00f6zde\u015fle\u015ftirebiliyor; anlamaya, alg\u0131lamaya \u00e7al\u0131\u015f\u0131n (ara\u015ft\u0131r\u0131n).<\/p>\n

* Hedef kitlesinin kendi aralar\u0131nda vurgulad\u0131klar\u0131, imaj \/ sat\u0131n alma nedenleri \/ de\u011ferleri var m\u0131? bunlar\u0131 \u00f6\u011frenin?<\/p>\n

* \u201cM\u00fc\u015fteri Memnuniyeti\u201dnin gizli, kendili\u011finden bir reklam \u00e7e\u015fidi oldu\u011funu unutmay\u0131n. Bunlar\u0131 \u0130leti\u015fim \/ Tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131zda mutlaka kullan\u0131n!<\/p>\n

Evet, bu ilk \u00f6n bilgilerle m\u00fc\u015fterinizle iyi bir ba\u015flang\u0131\u00e7 yapt\u0131n\u0131z, sonras\u0131 i\u00e7in m\u00fc\u015fterinizle iyi bir ileti\u015fiminiz olsun. Ona d\u00fczenli, do\u011fru, eksiksiz ve s\u00fcrekli bilgiler vermeye \u00e7al\u0131\u015f\u0131n.<\/p>\n

Buraya kadar her \u015fey tamam… Peki bundan sonras\u0131?<\/p>\n

\u0130\u015fte soru\/cevap formu; <\/strong>\u00d6ncesinde g\u00fcven telkinimizi bir daha tekrar etmekte fayda var.<\/p>\n

De\u011ferli m\u00fc\u015fterimiz; firman\u0131z\u0131, \u00fcr\u00fcnlerinizi ve hizmetlerinizi m\u00fc\u015fterilerinize ula\u015ft\u0131rmak istedi\u011finizde, iyi bir \u00e7\u00f6z\u00fcm orta\u011f\u0131na ihtiyac\u0131n\u0131z vard\u0131r. Size en etkili \u00e7\u00f6z\u00fcm\u00fc getirebilmek ve\u00a0 sizin de\u011ferli zaman\u0131n\u0131z\u0131 tasaruflu kullanabilmek i\u00e7in, en \u00f6nemlisi de bu projede siz olarak d\u00fc\u015f\u00fcnerek siz olarak g\u00f6rebilmek ad\u0131na; l\u00fctfen bu forumda istenen cevaplar\u0131 kendinizi iyi hissetti\u011finiz bir anda projenize odakland\u0131\u011f\u0131n\u0131z ve de motivasyonunuzun y\u00fcksek oldu\u011fu bir zaman olu\u015fturup gerekli bilgileri yeterlilikle vermeye \u00e7al\u0131\u015f\u0131n. Unutmamal\u0131s\u0131n\u0131z ki bu verece\u011finiz bilgiler \u0131\u015f\u0131\u011f\u0131nda; sizi, siz olarak alg\u0131lay\u0131p,\u00a0 sizin yerinize ge\u00e7ip,\u00a0 sizin ad\u0131n\u0131za en iyiyi,\u00a0 en yeni fikirlerle\u00a0 tasarlamaya ba\u015flayaca\u011f\u0131m.<\/p>\n

* Marka yada \u015eirket \/ Firma ismi i\u00e7in yada \u00fcr\u00fcn i\u00e7in neleri belirlediniz?<\/p>\n

* Proje ismi \/ i\u00e7eri\u011fi, i\u015fin a\u00e7\u0131klamas\u0131?<\/p>\n

* Proje i\u00e7in zaman\u0131n\u0131z (7 – 30 g\u00fcn) ?<\/p>\n

* Projenizin detay\u0131?<\/p>\n

* \u00d6nce bu proje i\u00e7in akl\u0131n\u0131zdaki kurgular\u0131n\u0131z\u0131 payla\u015f\u0131rm\u0131s\u0131n\u0131z?<\/p>\n

* Ne i\u015f yapars\u0131n\u0131z?<\/p>\n

* \u00dcr\u00fcn\u00fcn\u00fcz \/ hizmetiniz nedir?<\/p>\n

* M\u00fc\u015fterileriniz kimler?<\/p>\n

* M\u00fc\u015fterileriniz ba\u015fka kim \/ kimler olsun istiyorsunuz?<\/p>\n

* Rakipleriniz kim\/kimler?<\/p>\n

* M\u00fc\u015fterileriniz sizden \u00f6nce, kime giderler yada hizmeti kimlerden temin ederlerdi?<\/p>\n

* Sizin \u00fcr\u00fcn\u00fcn\u00fcz \/ hizmetiniz yerine neyi \/ neleri kullan\u0131rlar?<\/p>\n

* En g\u00fc\u00e7l\u00fc yan\u0131n\u0131z?<\/p>\n

* \u00d6n plana \u00e7\u0131kartmak istedi\u011finiz \u00f6zelli\u011finiz nedir?<\/p>\n

* M\u00fc\u015fterileriniz neden sizi tercih etmeli?<\/p>\n

* Mesela, tasar\u0131mlarda kesinlikle olmas\u0131n\u0131 ve olmamas\u0131n\u0131 istedikleriniz nelerdir?<\/p>\n

* Ba\u015fka s\u00f6ylemek istedi\u011finiz bir \u015fey var m\u0131?<\/p>\n

De\u011ferli m\u00fc\u015fterimiz; iyi bir \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak beni\/bizi se\u00e7ti\u011finiz vede tan\u0131mlama formuna verdi\u011finiz bilgiler i\u00e7in te\u015fekk\u00fcr ederim. Bilgilerinizin gerekli ayr\u0131\u015ft\u0131rma ve sonras\u0131nda yap\u0131land\u0131rmas\u0131yla en k\u0131sa s\u00fcrede, ihtiyac\u0131n\u0131z olan \u00e7al\u0131\u015fmalarla size d\u00f6n\u00fc\u015f yap\u0131lacakt\u0131r. Akl\u0131n\u0131za tak\u0131lan, yada ilave etmek istedi\u011finiz her hangi bir bilgi veya\u00a0 daha farkl\u0131 bir konuda cevap aray\u0131\u015f\u0131n\u0131z i\u00e7in, sizde olan ileti\u015fim bilgilerimden \u00e7\u00f6z\u00fcm orta\u011f\u0131n\u0131z bana\/bize ula\u015fabilirsiniz. Tekrar ileti\u015fim kurabilmek dile\u011fiyle.<\/p>\n

\"11325_3\"<\/a><\/p>\n

Yukar\u0131da olu\u015fturdu\u011fum soru\/cevap formu sizlere \u00f6rnek te\u015fkil edece\u011fini umuyorum, dedi\u011fim gibi bunu geli\u015ftirmek ve geni\u015fletmek sizin elinizde. Belki m\u00fc\u015fteriniz \u00f6n\u00fcne konulan bir forumu doldurmaktan ho\u015flanmayabilir, o zaman i\u015f size d\u00fc\u015f\u00fcyor. Burada ki sorular\u0131 ve g\u00fcven metnini ezberlemek sizin i\u00e7in zor olmasa gerek. Bence ezberleyin, ge\u00e7in m\u00fc\u015fterinizin kar\u015f\u0131s\u0131na, sa\u011flam bir duru\u015fla, s\u0131ras\u0131yla sorular\u0131n\u0131z\u0131 y\u00f6neltin cevaplar\u0131n\u0131z\u0131 al\u0131n, notlar\u0131n\u0131z\u0131 tutun. Bu sayede i\u015fin mahiyeti, i\u00e7eri\u011fi, getirisi hakk\u0131nda tam bir bilgiye sahip olman\u0131n yan\u0131nda, olu\u015fan talep kar\u015f\u0131s\u0131nda nas\u0131l bir eylem plan\u0131 yapman\u0131z gerekece\u011fini belirleyebilirsiniz.<\/p>\n

Ne diyelim, y\u00f6nerge benden uygulama sizden… O halde \u015fimdiden kolay gelsin! Unutmadan sonu\u00e7tan beni de haberdar ederseniz bu makaleyi okuyan di\u011fer kat\u0131l\u0131mc\u0131lara da bir \u0131\u015f\u0131k tutmu\u015f olursunuz.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn profesyonel tasar\u0131mc\u0131lar\u0131n\u0131n izledi\u011fi yol haritas\u0131n\u0131n s\u0131rlar\u0131ndan birini payla\u015fmak istedim, profesyonellerin izinden gitmek isteyenler i\u00e7in haz\u0131rlad\u0131\u011f\u0131m bu makaleyi mutlaka okuman\u0131z\u0131 \u00f6neriyorum. Ba\u015flayal\u0131m o zaman; Tasar\u0131mc\u0131lar\u0131n neredeyse bir \u00e7o\u011fu m\u00fc\u015fteriden gelen ilk bilgileri toplaman\u0131n i\u015fin en \u00f6nemli a\u015famas\u0131 oldu\u011fu konusunda birle\u015firler. \u0130ster y\u00fcz y\u00fcze yap\u0131lan g\u00f6r\u00fc\u015fme olsun, ister doldurulan bir soru-cevap formu. \u0130lk a\u015famada yapman\u0131z gereken […]<\/p>\n","protected":false},"author":1,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[44],"tags":[56,55,54],"yoast_head":"\nTasar\u0131mda, M\u00fc\u015fteriyi Anlaman\u0131n \u00d6nemi ve Form\u00fcl\u00fc ? - GEK | Grafik E\u011fitim Kurumu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grafikegitimkursu.com\/?p=1887\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tasar\u0131mda, M\u00fc\u015fteriyi Anlaman\u0131n \u00d6nemi ve Form\u00fcl\u00fc ? - GEK | Grafik E\u011fitim Kurumu\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fcz\u00fcn profesyonel tasar\u0131mc\u0131lar\u0131n\u0131n izledi\u011fi yol haritas\u0131n\u0131n s\u0131rlar\u0131ndan birini payla\u015fmak istedim, profesyonellerin izinden gitmek isteyenler i\u00e7in haz\u0131rlad\u0131\u011f\u0131m bu makaleyi mutlaka okuman\u0131z\u0131 \u00f6neriyorum. 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